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Jeunesse Amps Up Presence in Rio

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By: TOM BRANNA

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Direct seller Jeunesse has signed a three-year agreement for the naming rights on the arena in Rio de Janeiro, Brazil that hosted gymnastic events during the 2016 Summer Olympic Games. In addition to naming rights, the agreement includes external and internal brand activation opportunities including building signage and advertising space, an official Jeunesse shop allowing customers and distributors to pick up products on-site, a private branded suite, electronic scoreboard advertising and surro...

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